HUGE CYCLING SPONSOR 🩵

I’m incredibly proud to share that POC Cycling are supporting my 900-mile MOVE Against Cancer challenge — and have so kindly provided me with an amazing set of kit to train and ride in.

If you know POC, you’ll know they’re a cycling brand but also leaders in innovation for safety and performance. Part of their philosophy is about enabling people to push their limit safely, perhaps while doing something meaningful, moving in a way that they love… which aligns so perfectly with what this fundraising project stands for.

They produce helmets with ground-breaking safety tech and performance kit that makes long hours on the bike actually feel great and I have worn POC long before we partnered so I feel really proud and excited that they’re helping me move and raise awareness for a cause incredibly close to my heart.

For a charity challenge of this scale, having support from established brands, coaches and the like matters more than you might think.

🩵 It amplifies the message.

🩵 It raises the profile of MOVE Against Cancer.

🩵 It shows people facing treatment or recovery that the wider fitness world is accessible for them – anything is possible.

To have a global brand like POC believe in this challenge and in what MOVE does means the world.

I’m unbelievably grateful for their generosity, encouragement, and the kit that will carry me through hundreds of training hours and the journey itself.

Thank you, POC — your support helps turn this challenge into something bigger, louder, and more powerful than I could ever do alone.

More to come from the partnership with POC as we MOVE towards the project!

Peace and love, A x